leadershipcompany culturescalingfundraising

How to interview a CEO on your podcast

Wondering how to interview a CEO on your podcast? You are in the right place. This guide gives you everything you need to prep a standout interview with chief executives and company founders — from killer questions to insider tips that will make your guest say “nobody has ever asked me that before.”

Sample Interview Questions for CEOs

These are not generic filler questions. Each one is designed to unlock stories, specifics, and insights that your audience has never heard before.

1

What's the one decision that 10x'd your company that most people would have been too scared to make?

2

What do you look for in the first 5 minutes of interviewing a potential executive hire?

3

What's the hardest lesson you learned going from founder to CEO?

4

Name the single tool or system that runs your company behind the scenes.

5

What's the most expensive mistake you've made as CEO — and what did it teach you?

Pro Tips for Interviewing CEOs

Preparation separates good interviews from great ones. Here is what the top podcast hosts know about interviewing chief executives and company founders.

Research their company's recent fundraising, acquisitions, or pivots — CEOs love talking about what's happening NOW

Ask about specific decisions, not generic leadership philosophy

Push for names: who mentored them, what board member changed their thinking, which competitor they respect most

CEOs are used to softball questions — surprise them with something they haven't been asked before

Why Great CEO Interviews Matter

CEOs are among the most sought-after podcast guests, but they are also the hardest to interview well. Most hosts default to surface-level questions about leadership philosophy and morning routines. The result? An episode that sounds like every other CEO interview on the internet. The best podcast hosts know that a great CEO interview requires deep research into the specific company, its recent moves, and the decisions that shaped its trajectory.

When you interview a CEO with preparation and specificity, something magical happens: they drop the PR-trained answers and start telling real stories. You get the unfiltered version of what it is actually like to run a company, make hard calls, and lead through uncertainty. These are the episodes that get shared in boardrooms and Slack channels.

The difference between a forgettable CEO interview and a career-defining one comes down to one thing: asking questions they have never been asked before. CEOs do dozens of interviews a year. If your questions are the same as everyone else's, your episode will blend into the noise. PodPrepper helps you find the angles that nobody else is covering.

Frequently Asked Questions About Interviewing CEOs

Common questions from podcast hosts preparing to interview chief executives and company founders.

What should I research before interviewing a CEO?+

Focus on their company's recent milestones — funding rounds, acquisitions, product launches, and key hires. CEOs appreciate hosts who understand their business context, not just their personal story.

How do I get a CEO to give specific answers instead of generic advice?+

Ask for names, numbers, and examples. Instead of 'What makes a good leader?' try 'Name the one hire that changed your company and what made them special.'

How long should a podcast interview with a CEO be?+

45-60 minutes is the sweet spot. CEOs are busy and respect efficiency, but you need enough time to get past surface-level answers.

What topics should I avoid when interviewing a CEO?+

Avoid asking about competitors by name unless they bring it up, and don't ask about confidential financials. Focus on decisions, lessons, and recommendations instead.

Prep your next ceo interview in minutes

PodPrepper automatically researches your guest, generates scored interview questions tailored to chief executives and company founders, and creates viral social content — all powered by AI.

Research My First Guest Free →

Also check out our guides for...

Real reviews from the front lines